Supermarket owners are like the owners of any shop, they constantly need more customers to walk in. Supermarkets target larger numbers of people than normal businesses because supermarket products are essential for everyday life. If you are a supermarket owner and you’re aiming for bigger sales you need to think in mainly three directions:
– improving your displays,
– buying and providing products that have higher demand,
– and giving your customers the best care possible.
First of all, improving your display will need some work but will not be a difficult task once you’ve kept in mind these guidelines. Not only keep you’re products in the specific department but you can also store related items next to each other like storing stock party snacks in the same aisle; chips, dips and sodas stored side by side. Also, constantly rearrange merchandise on their shelves to pique the interest of customers. Shoppers like novelty. Make sure your items are properly priced and apply discounts on products that are nearly finished to attract customers. Try to display your bakery items when fresh and hot to make it more attractive. Also, position fresh bakery products where the most customers coming through will smell them. Aroma is very important in food sales.
Second, always watch your movement reports by item on sales of products. As a grocery store, you need to turn product inventory as much as possible and want to carry the biggest sellers. Keep in mind the different seasons and holidays when planning for replenishment of products.
Furthermore, you can make questionnaires every now and then to ask what your customers like and don’t like about your supermarket to be more familiar with their needs and requirements during shopping.
Arranging carts and baskets regularly is always be a plus, as plenty of carts that are not used inside the supermarket can cause a traffic jam and many customers leaving displeased. Keeping the floor clean and non slippery is also very important for safety as products do fall and make a mess, especially if they contained liquids, so always keep your janitors and cleaning people ready.
Your customers now are your customers forever so keep in mind that treating them great will always give great results too. Make sure you have your customer service people ready always for any questions and give the proper answers in a kind and presentable way. You can also arrange to have product booths like parts of ready cooked meals to give your customers a quick taste or trial to encourage them to buy. These quick treats go a long way toward customer loyalty.
Last but not least, carry strong plastic thank you bags for your shoppers to carry their supplies home in. These plastic bags should be durable and tough to hold heavy products for long distances. You don’t want bags breaking and bottles falling out onto the street. Not only that but they have to look good too like the white plastic Thank You bags. These bags help you in keeping a more efficient store and still won’t cost you much to get your needed supply. Plan out your grocery store success with these easy tips.